7 Nations, 14 Kits, 14 Fans...
Gen Z's approach to football fandom was the inspiration for this campaign, where we captured 7 Nations, 14 Kits, 14 fans, united by their generation and love for the beautiful game.
Celebrating the Qatar World Cup in winter 2022, working with TBWA London, we created a huge bank of stills assets. Challenged with casting a modern and diverse group of fans, we capture each of Adidas' Feds teams Home, Away and Third team jerseys.